For People with an APPETITE for LIFE!

Welcome to THE MAIN INGREDIENT a place where Food News, Food Politics, Food Culture, Food Fashion & Food Humour meet. Each week you can preview topical foodie matter from my 'Gourmet Lifestyle' radio show called (wait for it) THE MAIN INGREDIENT. Food for the belly & the brain, I hope you'll enjoy the journey with me. Regards Kel

Thursday, August 23, 2007

Beanz Meanz Heinz

How about this for breakfast? ……… A FROZEN BAKED BEAN SARNI! Capitalising on the cash rich / time poor generation, Heinz have invented the frozen baked bean sandwich, which simply needs to be heated in a toaster. The impending launch is supported by the following rationale from the HEINZ bigwigs: “If people take the time to cook beans and put them on toast, why shouldn’t we cut the process for them and give them the beans already on the bread, ready to toast?" I betcha ANYTHING it wont taste the same as nice freshly toasted wholemeal bread, with hot baked beans, a little sprinkling of grated parmesan, black pepper, pop it under the grill, not exactly gourmet I know but we all need a little comfort every now and then! Besides……. How will we get all of the stray baked beans out of the toaster?

1 comment:

Anonymous said...

Yes but dont BEANZ MEANZ FARTZ?
Simon