For People with an APPETITE for LIFE!

Welcome to THE MAIN INGREDIENT a place where Food News, Food Politics, Food Culture, Food Fashion & Food Humour meet. Each week you can preview topical foodie matter from my 'Gourmet Lifestyle' radio show called (wait for it) THE MAIN INGREDIENT. Food for the belly & the brain, I hope you'll enjoy the journey with me. Regards Kel

Tuesday, August 7, 2007

Ice Me Up


OOOH.... I like these! First impressions really do count and these will definitely make you look COOL at your next little soiree. They’re called ‘Ice Jackets’ and they are actually a special case that you put your vodka or liquor bottle into before filling the case with water and placing in the deep freeze. Once they’re done you remove the outer case and you have a fabulous ‘ice encased’ bottle of vodka. Sit in on a rock pile of ice cubes and strategically place some shot glasses and you’re looking seriously chic in the drinks department! http://www.icejackets.com/

Oh! Wait a minute.... Ive just realised that base that you see in the picture doesn’t come off, and actually I think it makes the whole presentation look a little clumsy, so NOT quite as chic as I thought. Although the makers do say that the base provides excellent branding opportunities for products and venues.

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