How can this be.... Lager is losing popularity among British drinkers? If new reports are to be believed the stereotype of the British lager lout may have had its day. According to research conducted by market analysts Mintel, Brits are ditching lager in favour of more 'sophisticated' alternatives such as cider and rose wine. UK lager sales have fallen by five per cent since 2005 and Mintel predicts that they will fall by a further eight per cent by 2012, meaning that in five years time, the average lager drinker will be glugging their way through 19 FEWER pints per year. According to this report the traditional lager lout, with his beer belly and pint in hand, may be becoming a rare breed indeed. But although cider has been getting a bit of an overhaul with trendy news adds on the telly of late, I can’t quite picture a bloke guzzling down a pint of rose down the pub, can you?
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