Chocolate biscuit manufacturers in the UK are currently tearing their hair out as figures released this week by market analysts MINTEL show that sales of chocolate biscuits have plummeted by 17 per cent between 2001 and last year. A worrying sales slump that may be destined to continue as it seems perhaps Jamie Olivers ‘Healthy School Lunches’ campaign may not have been such a big flop after all. Analysts are putting the recent consumer biscuit ban down to all of the mums in the UK that are following Jamies advice and cleaning up their kids lunchboxes, ridding them of all high calorie choccie treats. And it’s not just the kids that are cutting down, once a British tradition, the good old chocolate covered biscuit is now only eaten by 15 percent of Brits with their mid morning cuppa. The strongest target market for biscuit makers is now the wrinklies, with one in four pensioners still regularly risking a biscuit or two every day.
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