Pepsi Ice Cucumber Is Over Before It Began!

Now I did notice this little product launch over a month ago but thought it would taste so revolting that it would never catch on....... However! Leave it to the Japanese and their penchant for what most of us would call ‘whacky flavours’, to ensure that ‘Pepsi’s Limited Edition Ice Cucumber Soda’ absolutely flew of the shelves for the short few weeks that is was available for purchase. 4.8 million bottles of the stuff to be exact! Apparently if you put the word ‘Gentei’ on a label in Japan (meaning ‘limited edition’ in English) you can practically guarantee yourself a hit and the whackier the flavour the better. Take ‘Bilk’ for example. Think about it....... ‘Bilk’ is the unlikely combination of beer and milk, and as a limited edition release has been selling out in Japanese supermarkets since its launch last February. Anyway, Pepsi’s Ice Cucumber concoction has had the desired effect and Pepsi have now discontinued the drink even though it was only launched in June. Pepsi officials are already working on their next big fad flavour designed to compete with the phenomenal 1,500 new drinks that will hit the Japanese market over the next 12 months, saying that the real value of ‘Pepsi’s Limited Edition Ice Cucumber’ is that it is SO limited, its GONE. .... Sayonara!