For People with an APPETITE for LIFE!

Welcome to THE MAIN INGREDIENT a place where Food News, Food Politics, Food Culture, Food Fashion & Food Humour meet. Each week you can preview topical foodie matter from my 'Gourmet Lifestyle' radio show called (wait for it) THE MAIN INGREDIENT. Food for the belly & the brain, I hope you'll enjoy the journey with me. Regards Kel

Thursday, July 26, 2007

Saddam Juice Anyone?

Serbian Entrepreneurs have entered the highly competitive fruit juice market with a line of juices whose bottles bear the names and mug shots of notorious leaders Fidel Castro and Saddam Hussein. Castro gets the Blackberry, and Saddam gets something that looks orange and about the consistency of liposuctioned fat. YUM! There are also plans for Gueverra to be given the Raspberry (so to speak) and even Argentinian footy legend Maradona is to get his own juice although so far his flavour remains a mystery. No plans as yet to distribute the juice world wide although the man behind the new ‘tyrant’ juice (award winning Serbian film director Emir Kusturica) produces his juice in a small fruit juice factory in his western village of Drvengrad. Why? It’s beyond me. I would have thought that if you were going to use such branding images, you would use them on a much more aggressive product than a natural juice? None of his chosen mascots exactly exude that image of glowing luminous skin and sparkling eyes usually associated with a juice addict do they? Beady yes! But sparkling? Although I suppose they all had pretty good hair in their day? Who knows..... The mind boggles.

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