For People with an APPETITE for LIFE!

Welcome to THE MAIN INGREDIENT a place where Food News, Food Politics, Food Culture, Food Fashion & Food Humour meet. Each week you can preview topical foodie matter from my 'Gourmet Lifestyle' radio show called (wait for it) THE MAIN INGREDIENT. Food for the belly & the brain, I hope you'll enjoy the journey with me. Regards Kel

Thursday, July 5, 2007

Presenting the 'YUMBERRY'

Looks pretty good doesn’t it? Keep an eye out for the name ‘Yumberry Juice’ the latest health drink set to hit the beverage market. Yum, short for yummy derived from its native name Yang Mei, has been harvested in China for over 2,000 years for its healthy attributes. Its reported to be high in antioxidants and contains a wide range of vitamins, including vitamin C, thiamine, riboflavin and carotene. You may have already heard of the fruit referred to as the ‘wax berry’ but I doubt that you will have caught up with the juice yet in this neck of the woods. Current plans for distribution seem to be only Canada and the United States so once again budding entrepreneurs....get your skates on! The berry comes in a phenomenal amount of varieties, including purple, pink, white, red and a yellowy green, but the purple berry is the best with regards to taste. Apparently. Harvested organically from from one-hundred year old trees in the valleys of Xiangu, and as I’m bored with Cranberry.....I say.....bring on some YUM!

1 comment:

Anonymous said...

Frutzzo has announced that it will be the first to launch Yumberry in North America this September.