While those of us living in Spain can enjoy a variety of relatively low cost, high quality extra virgin olive oils, Sales of the stuff have reached an all time high in the UK despite its high price over there. A whopping £71 million in extra virgin revenue to be exact! The Mediterranean diet has of course been around for centuries, but the Brits just seem to have just caught on. Extra Virgin seems to be replacing old British standards such as sunflower or vegetable oil as an increasing number of Britons adopt a healthier Mediterranean style diet. However .... How disappointing to find that own label oils from Tesco and Sainsbury's are the most popular among British buyers. If only they knew what they are missing!
Tuesday, July 24, 2007
Brits Discover The Mediterranean Diet
While those of us living in Spain can enjoy a variety of relatively low cost, high quality extra virgin olive oils, Sales of the stuff have reached an all time high in the UK despite its high price over there. A whopping £71 million in extra virgin revenue to be exact! The Mediterranean diet has of course been around for centuries, but the Brits just seem to have just caught on. Extra Virgin seems to be replacing old British standards such as sunflower or vegetable oil as an increasing number of Britons adopt a healthier Mediterranean style diet. However .... How disappointing to find that own label oils from Tesco and Sainsbury's are the most popular among British buyers. If only they knew what they are missing!
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