For People with an APPETITE for LIFE!

Welcome to THE MAIN INGREDIENT a place where Food News, Food Politics, Food Culture, Food Fashion & Food Humour meet. Each week you can preview topical foodie matter from my 'Gourmet Lifestyle' radio show called (wait for it) THE MAIN INGREDIENT. Food for the belly & the brain, I hope you'll enjoy the journey with me. Regards Kel

Wednesday, September 5, 2007

FOOD TV

More TV cooking show scandals this week. Did anyone notice how
prominent WAITROSE SUPERMARKET seemed to be on Nigella Lawson's new cookery show ‘NIGELLA EXPRESS’? The show started this week on BBC2 and if the papers are anything to judge by, it looks like the old ‘product placement ’ perks are not so easy to get away with these days. Nigella has found herself in hot water after accusations that she appears to be blatantly plugging Waitrose supermarkets. In the first episode she appeared to be using the store and its products on 3 different occasions. In one scene Nigella was filmed taking a packet of Waitrose pork chops from the store shelves, while another showed her fridge at home full of the supermarket's goods. Yet another showed her travelling by taxi..... Her destination? You guessed it! BBC guidelines ban product placement and studio reps are saying nigella has NO financial link with waitrose. And what about that interview the other day where she said she ALWAYS carries a tube of mustard in her handbag? She’s MAD if she doesn’t get that sponsored!

And while we’re talking about TV Chefs:

Marco Pierre White got the new British series of Hell's Kitchen off to a sizzling start this week. Of course most of us have followed Gordon Ramsey in the US version of the same show. What's interesting is comparing the two chefs, and how they go about presenting the same show concept. Although Ramsey is excellent entertainment value and obviously knows his game, Marco handles the kitchen very differently. Not an F word in sight, which is quite refreshing actually. Although I was disappointed that they have gone the celeb route for the UK series. So painful having to watch people who obviously don’t have a clue about food, getting master classes from one of the greats. Such a waste. I did however LOVE Carol Thatcher for asking Marco to sign Gordons book. The woman must have ovaries of IRON!

1 comment:

Anonymous said...

I think Marco Pierre Whites new show is a huge dissapointment. Couldnt they come up with someting diferent to Ramseys show. They are exactly the same except for the swearing and mental abuse.

J.Hall