The number of 'natural' foods appearing on supermarket shelves is on the rise according to market analysts Mintel. 'Additive and preservative free' foods have become the number one health claim for the food industry back in 2006, surpassing 'low fat' for the very first time. Market analysts predict that the demand for low fat foods is not going to go away, but the trend for additive-free foods also looks set to continue. Of course the recent report on a link between artificial preservatives and behavioural problems in children is set to increase the demand for natural foods even further. David Jago, director of Mintel's Global New Products Database says: "Manufacturers are tapping into the nation's growing desire for a more natural lifestyle as consumers take a greater interest in what really goes INTO their food."
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