For People with an APPETITE for LIFE!

Welcome to THE MAIN INGREDIENT a place where Food News, Food Politics, Food Culture, Food Fashion & Food Humour meet. Each week you can preview topical foodie matter from my 'Gourmet Lifestyle' radio show called (wait for it) THE MAIN INGREDIENT. Food for the belly & the brain, I hope you'll enjoy the journey with me. Regards Kel

Thursday, September 13, 2007

The Dreaded 'E' Numbers

If you are in the UK you can't have got away from the HUGE hoo hah over the past few weeks about chemicals and colorings added to snack foods being harmful to kids. This is just a quickie, but it's interesting to see today two of the biggest confectionary giants Cadbury and Mars have VOLUTARILY promised to remove artificial additives from sweets including Starburst, Skittles, M&Ms, Maynards wine gums and Trident gum after the public backlash from the latest findings. The findings basically say that kids without a history of hyperactive behaviour become unruly, loud and impulsive after consuming junk foods with the seven suspect E-number additives in them. The ingredients in question are the colours tartrazine (E102), ponceau 4R (E124), sunset yellow (E110), carmoisine (E122), quinoline yellow (E104) and allura red AC (E129), and the preservative sodium benzoate (E211).

It’s a good thing though because this so called ‘voluntary’ decision by Cadbury and Mars to remove harmful additives from some of their products, will now put pressure on the UK Government's Food Standards Agency to support a TOTAL ban on the chemicals. So we'll have to wait to see what happens next. All of this has me feeling a bit pathetic really, I actually used to believe (just a few short years ago) that anything that we purchased over the counter must be safe, otherwise the Government wouldn’t allow the company to produce the product or sell it to the public in the first place………. How naïve was that???

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