Beer for Kids???

Here’s an idea that highlights once again the differences between East and West. Japan is well known for its group drinking culture, (so are the British and of course the Aussies) but I cant see this Japanese line of fake alcoholic drinks for kids catching on in the Western World. Thanks to beverage producers ‘Sangaria’ their little ones can now indulge in kiddie wines, kiddie champagne and kiddie cocktails, there’s even a kiddie beer complete with foaming top. I know we’ve all seen those little fake champers bottles, but I doubt that fake beer specifically marketed for kids would make it past the pitching stage even if it is made from apple juice. Interesting to note though that these grown up drinks for kids have been selling for a couple of years in Japan now and so far, no one seems to have any problem with it. You can check out the video of all of the little ‘would be’ alcoholics enjoying happy hour Japanese style on Youtube.