For People with an APPETITE for LIFE!

Welcome to THE MAIN INGREDIENT a place where Food News, Food Politics, Food Culture, Food Fashion & Food Humour meet. Each week you can preview topical foodie matter from my 'Gourmet Lifestyle' radio show called (wait for it) THE MAIN INGREDIENT. Food for the belly & the brain, I hope you'll enjoy the journey with me. Regards Kel

Wednesday, May 23, 2007

New Skoda Advertisement Takes the Cake!

Now I’m not really interested in cars (apart from what colour they are) however many of our European readers will have already watched the new ‘Skoda Fabio’ advertisement on TV. If you’re a foodie I’m sure you’ll have been considering the sheer magnitude of the project as a team of bakers, model makers and home economists set about creating a life size EDIBLE version of the latest Skoda. A kind of giant orange cake-car!
Eimer O’Hagan takes a look at the logistics of the impressive advertisement in the Daily Mail today, a project that has set Skoda back a cool £500,000. 180 eggs, 100kg of flour and 100kg of caster sugar. A huge vat of chocolate sauce, 30kg of almonds and 65kg of dried fruit make the 'crispy cake' mix for the car's bodywork. Then a hefty 448 Madeira 'brick cakes' were baked to form the foundation of the car's chassis. The Cake bricks are then layered with buttercream icing to build the cars body, even the spark plugs are made from cake with the perfect engine lubricant being a 300g tin of golden syrup. 180 grams of orange sugar paste went into the fondant icing paint work and yards of liquorice was used to create the fanbelt, windscreen wipers and aerial. The windows took another 90 kg of brown sugar paste, again turned into fondant icing. 12.5kg of jam was piped onto Battenburg cakes, which were then stuck together to form the cars interior decor. The radiators took 60 chocolate blocks, the headlights are boiled sweets and the fog lights are meringue. Finally the tyres are made from chocolate icing and of course the ‘Skoda’ logo is the icing on the cake! This monumental bake off and cake decorating show is all edited down to a 60 second commercial backed by Julie Andrews singing ‘My Favorite Things’ and tagged with the punch line 'The new Fabia..... Full of lovely stuff!’ Definitely worth a look on Youtube if you haven’t already caught it.

No comments: