For People with an APPETITE for LIFE!

Welcome to THE MAIN INGREDIENT a place where Food News, Food Politics, Food Culture, Food Fashion & Food Humour meet. Each week you can preview topical foodie matter from my 'Gourmet Lifestyle' radio show called (wait for it) THE MAIN INGREDIENT. Food for the belly & the brain, I hope you'll enjoy the journey with me. Regards Kel

Wednesday, May 9, 2007

Heston on the Payroll at Haagen-Dazs


Who better than mad food scientist and three-star chef Heston Blumenthal to team up with Haagen-Dazs to stretch the limits of commercial ice-cream flavours?
Heston is of course already renowned for daring to serve ‘Egg Bacon & Mustard’ ice-cream at his Fat Duck restaurant in Bray, Berkshire and admits he has an enormous fascination with creamy frozen substances. Over the next year Heston will create 4 new flavours for the ice-cream giants. Exciting stuff when you think about the endless possibilities Heston will already undoubtedly be playing with. Let’s hope he doesn’t look to the Japanese for inspiration though. Brian over at kitschnzinc has news this week of some astounding ice-cream flavour combinations that are apparently huge sellers in the land of the cherry blossom. In fact there IS one made from cherry blossom! Others are less romantic, including ‘Sesame, Soybean and Dried Kelp’, ‘Retasu Poteto Aisu’ Lettuce and Potato and my personal favourite ‘Basashi Aisu’ Raw Horseflesh Ice-Cream, complete with chunky horsey bits. Here’s his post if you’d like it straight from the horses mouth so to speak. http://kitschnzinc.blogspot.com/2007/05/i-scream-at-japanese-ice-cream.html

No comments: